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Apr 30, 2021

Welcome to the Sport Experience show - where we are speaking with world-leading experts in the world of sport and active experiences, sharing their ideas and giving you some inspiration and meaningful info to walk away with and use in your work.

This new series is exploring the influence of the experiences we provide,...

Apr 30, 2021

Welcome to the Sport Experience show, where we are speaking with the world’s leading experts in sport and live experience design, finding the new ways of winning for sport and active experience providers.

We all have a lot of things to achieve, but ultimately the EXPERIENCE matters the most. As we all know that the...

Mar 27, 2021

Can you reflect on any biases that you may have? What are some stereotypes you have in your mind?

Do you think your audience, or some of your stakeholders have a bias towards you or your event?
Some preconceived or pre-set ideas about you and your event?

Are these biases having a positive influence?
A negative...

Mar 23, 2021

How can you position your event as being popular?
How can you be seen as THE place to be?

Can you use scarcity or exclusivity?

What is remark-able about your event?
What do, or will, they talk about?

What is interesting about your event?
Where are the stories?

What are you known for?
What could you be famous for?


Mar 9, 2021

The Right Experiences?

Can you list 5 functional moments in your event experience? (Or an event you attended recently)

Can you list 5 memorable moments? Or that people have shared or talked about afterward?

Can you list 5 moments which are transformational, that influence what people think or do?

Please follow the video...